Discovery Channel

Posted on 20. Mar, 2011 ·Comments Off


GUERILLA

VZ Creative teamed with Victors & Spoils in Boulder, CO to promote Shark Week 2011. We had the idea for The Discovery Channel to team with The American Red Cross to have a series of Blood Drives across the US for the sharks. A simple trade of phenomenal entertainment for blood.

And as a matter of fact, Yes, they were a Bloody Success!

CLICK HERE to see The Red Cross’s announcement they wrote

Categories: WORK ·

Jenny Craig

Posted on 04. Oct, 2010 ·Comments Off

INTERACTIVE

“Jeff, I am literally blown away.
Brilliant. I couldn’t have said it better.
You truly got my voice down. I have no notes and anyone who knows me knows that is a first. It’s perfect. Go with it and thank you.
If I ever run for office you are hired as my official speechwriter.
Happy holidays. I’m telling my wife that I am blown away or in the words of George, ‘I am speechless. I am without speech’.
”

-Jason Alexander 


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I received this response from him after I sent him my first draft for his initial Jenny Craig Video Blog.
He went with it verbatim and I had the pleasure of co-authoring all his Blogs with him throughout his entire campaign.

This is my personal fave of the bunch:

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I also had the opportunity to co-write Star Wars alumni Carrie Fisher’s launch Blogs for her Jenny Craig campaign.

INTERACTIVE

CLICK HERE to see Carrie on Jenny Craig!
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Categories: WORK ·

Cinsay

Posted on 20. Sep, 2010 ·Comments Off

Cinsay, Inc. has developed the first comprehensive E-commerce video player. With Cinsay’s “Smart Container” businesses can close on sales while their customers watch their branded content and when their videos go viral, so does their entire store – on Facebook, Blogs, Mobile Devices Etc…
I’ve had the pleasure of writing the majority of their content since they were founded in 2007.

Cinsay was just listed on Forbes “America’s Top 100 Most Promising Companies” list.

FILM

BABY

Categories: WORK ·

NEDBANK

Posted on 02. Sep, 2010 ·Comments Off

During my time at The Jupiter Drawing Room in South Africa, my Art Director Rojan and I were hiking in Zimbabwe
when we came across a little market place where I saw my inspiration for this particular commercial.
He was sitting on the ground chipping away at a stone block, surrounded by some of the most amazing sculptures I’ve seen anywhere on Earth.
He didn’t speak a lick of English and when I complimented his work he just grinned at me and continued on chipping away.
I thought – What if he had sold an amazing piece as such during apartheid in the 60’s and invested the money with NEDBANK?

My good friend in South Africa told me his mother cried when she saw this spot (in a good way) and it won a Clio that year.

TV

Categories: WORK ·

Case IH

Posted on 01. Sep, 2010 ·Comments Off

Case IH operates in 160 countries globally and has been a major player in Ag and construction equipment for more than 160 years.
While I was at Cramer Krasselt I was asked to help lead the team to revitalize their Brand. The world of farming is changing. Will you be ready?

This Dude is.

TV

Categories: WORK ·