Van Zandt helped launch Smart Car on the continent of Africa in Johannesburg, South Africa with this integrated campaign while he was at The Jupiter Drawing Room.
His ECD let him drive the Agency’s Smart Car, so he was actually among the very first to drive one on African soil. This little car not only got him standing ovations for parking, it also got his name in the One Show.
GUERILLA COPY:
The small ones.
Always tougher than they look.
