PRINT
TV
TV
Van Zandt did this work during his time at Richter7. This is a handy little cleaning tool invented by a couple of P&G vets.
They wanted to run a national print ad in Parade magazine post 9/11 that would cut through the clutter. We thought this would do the trick. They loved it.
P&G guys also love research. The focus groups showed that our target market, 30+ women, actually felt “haunted” by the dirt in their homes. All those interviewed felt happier and more at peace in a clean home. So we came up with these TV spots. Again, the client loved the work, they sold a ton of product, and we got to go to Vancouver for an awesome shoot & edit.
Canadians rock.