iAd FILM
DIGITAL
Van Zandt teamed with CDG Interactive to create Geico’s iAd (Apple’s iPhone advertising platform) starring the Gecko. Van Zandt wrote somewhere in the neighborhood of 200 comedic and inspirational lines for the “Gecko’s Wheel of Wisdom” in which the Gecko offers consumers advice and commentary on life.
~ Here is the iAD Film Van Zandt wrote, as the iAd itself only exists on Apple devices in the mobile App format.
Our Geico iAd went on to win “Best in Show” at the IAC Awards, and the Platinum Award for Mobile Advertising at the 41st Creativity International Awards.
iAd GEICO GECKO LINES (Van Zandt’s favorites)
GEICO GECKO ON FRIENDS
I would tell you to lean on me, but that’s not entirely practical.
The best way to destroy your enemy is to make them a friend.
Or karate.
GEICO GECKO ON TRAVEL
Two roads diverged in a wood and I took the one less traveled.
So I wouldn’t get run over.
GEICO GECKO ON ROMANCE
If you love someone set them free.
Unless of course they’re into cages.
GEICO GECKO ON MONEY
Money doesn’t grow on trees.
Fairly obvious, don’t you think?
GEICO GECKO ON HEALTH
Don’t become immortal by your life’s work…
Become immortal by not dying.
GEICO GECKO ON DRIVING
I like Hybrids.
Going green suits me.
Two wrongs don’t make a right.
But three lefts do.
GEICO GECKO ON BEING GREEN
It’s actually quite simple being green.
GEICO GECKO ON STYLE
Can you say “Au naturel”?
I can.
GEICO GECKO ON FOOD
I saw a vegan eat an animal cracker.
Hypocrite.