While at PriceWeber, Van Zandt developed and produced “Hershey’s Kitchens Live” for The Hershey Company at Hershey’s Chocolate World.
This event, a mix of “Family Feud” and “The Great British Bake Off,” involved families decorating Hershey desserts with experts and participating in fun contests.
Hosted by comedian Kerri Pomarolli, with Van Zandt as the opening act, the two-day show aimed to engage both loyal and new fans through interactive baking and decorating, serving as a live social media event. Targeting “fun moms” and chocolate enthusiasts, the event included national food bloggers and local morning show promotions.
The successful event sold out all 14 shows, boosted weekend attendance by 40%, and received rave reviews, leading to plans for expansion to Hershey’s Times Square location.
