While Van Zandt was at Ogilvy & Mather he was asked to do a few direct response TV ads for Lenovo. Lenovo simply wanted to show the product off with a few call outs. Yawn.
Van Zandt wrote these TV ads instead and they loved them so much, we got a standing ovation while presenting to their global marketing team.
Lenovo also ended up buying a third TV ad that VZ additionally pitched to them for the ThinkPad X300 they were releasing. This TV ad directly took on the MacBook Air, which had just come out. Truth be told, VZ had to figure out how to present all the work on Lenovos, because it was created on Macs.
Fun Fact ~ The VO Talent on these TV ads is Gregory Paul Martin, eldest son to legendary Beatles producer Sir George Martin.