While I was at Ogilvy & Mather I was asked to do a few direct response TV ads for Lenovo. Lenovo simply wanted to show the product off with a few call outs. Yawn.
I wrote these TV ads instead and they loved them so much, we got a standing ovation while presenting to their global marketing team.
Lenovo also ended up buying a third TV ad that I additionally pitched to them for the ThinkPad X300 they were releasing. This TV ad directly took on the MacBook Air, which had just come out. Truth be told, I had to figure out how to present all the work on Lenovos, because it was created on Macs.
Fun Fact ~ The VO Talent on these TV ads is Gregory Paul Martin, eldest son to legendary Beatles producer Sir George Martin.