During Van Zandt’s time at The Jupiter Drawing Room in South Africa, his Art Director Rohan and he were hiking in Zimbabwe when they came across a little market place where they saw the inspiration for this commercial. A small African man sat on the ground chipping away at a stone block, surrounded by some of the most amazing sculptures Van Zandt had ever seen anywhere on Earth. The little man didn’t speak a lick of English, and when Van Zandt complimented his work he just grinned and continued on chipping away.
Van Zandt and Rohan discussed – What if this artist had sold an amazing piece as such during apartheid in the ’60s and invested the money with NEDBANK?
Later, Van Zandt’s good friend in South Africa told him his mother cried when she saw this spot (in a good way) and it was shortlisted for a Clio that year.