During my time at The Jupiter Drawing Room in South Africa, my Art Director, Rohan, and I were hiking in Zimbabwe when we came across a little market place where we saw the inspiration for this commercial. A small African man sat on the ground chipping away at a stone block, surrounded by some of the most amazing sculptures we had ever seen anywhere on Earth. The little man didn’t speak a lick of English, and when I complimented his work he just grinned and continued on chipping away.
Rohan and I discussed, “What if this artist had sold an amazing piece as such during apartheid in the ’60s and invested the money with NEDBANK?”
Later, a good friend in South Africa told me his mother cried when she saw this spot (in a good way) and it was shortlisted for a Clio that year.